Pomilio Blumm Prize Contest on SkyArte

TV channel SkyArte HD, the production company Magnolia and the communication agency Pomilio Blumm together continue with their project of a new and brave TV format at International level: a docu-contest in four episodes to promote artistic experimentation, talent, ethical reflection. That’s how the Pomilio Blumm Prize – Art Contest Show was born. The prize takes on the creative and moral heritage of the first edition of the Pomilio Blumm Prize Art in Progress.

The programme, to be broadcasted in spring 2016, will consist in a challenge between six emerging artists from the entire Euro-Mediterranean basin, who will carry to the heart of the project the whole heritage of awareness, history and traditions of the area, from Western Europe to the Middle East and North Africa. The works of the competing artists will be appraised by a prestigious jury of high- profile experts, among which Michelangelo Pistoletto, one of the most famous Italian artists in the world, stands out.

The competing works – called upon to interpret more and more important concepts for our times, such as identity and citizenship – will be judged on the basis of their aesthetic value as well as their ethic and moral worth. The principles inspiring the award are the same characterising Pomilio Blumm’s vision: the agency has, indeed, built its own privileged research and activity field around the construction of a new communication between Institutions and citizens.

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